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Whether it is a
business card, club flier, company brochure or
wedding invitations, it has to make a direct
impact or it will go unnoticed.
That's why you start with the design!
It's the most important because it portrays your
image. Clean, sharp, legible graphics really
make your printable advertising standout above the
rest. It says you care about quality!
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Eisenhower Yacht Club
Brochures
Tri-Fold 9x12, Semi-Gloss, UV Protection |
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Highest
Resolution Possible
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Designing for the web and
designing for print are entirely different.
Most artwork for the web is produced at 72-96 dpi
whereas everything that goes to print has to be
300dpi or larger.
Why does it
Matter?
Images for the web have to
be small in size so that they load fast in a
browser. Not everyone has a fast internet
connection. There are people out there still
accessing the web via an analog modem. Also,
images for the web are produced utilizing 3 colors.
Red, Green, and Blue or (rgb). The popular
image formats are jpeg, gif, png because of their
image compression. |
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Compression Means Sacrifice. |
When you compress a file to
display on the web, you lose some quality.
When designing for print, you don't have to.
The design or Artwork is done in CMYK : (CMYK
stands for cyan, magenta, yellow, and key, or
black). This method used for "offset" printing
because you are dealing with ink and color profiles
of the machines that reproduce what you see on the
screen. |
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